Marketing a car dealership business has changed over the years. Where once you might have relied on one-on-one interactions to convince a potential buyer to buy with you, now, you have to get on board with digital marketing. After all, most people check out car dealerships online before visiting in real life. So, to make sure you attract as many buyers as possible, use these marketing tips.
Take Both Photos and Videos
Selling cars is all about showing off the product you have. Sure, descriptions are an important element, but more often than not, a person will either be drawn in or put off by a simple picture or video. For this reason, you must use quality photos and videos on your website to attract as many buyers to your door as possible. Worried your videos aren’t showing the car’s true potential? Then, use SnapCell to create interactive videos your customers will connect with.
Use SEO on Your Website
Search engine optimization is a marketing tool all business owners should be familiar with. By optimizing your website for increased traffic, you improve your chances of receiving more clicks on your website. Some simple ways to get started including ensuring your website is mobile-friendly, writing a (relevant) blog, and using the right keywords.
Set Up Social Media Accounts
Many people search for their business inquiries on social media, which is just one of the reasons you must set up accounts on relevant platforms. Twitter, Facebook, and Instagram are great places to get started, as they allow your customers to follow you and keep up with your regular content, which could include both images and videos.
Keep in Touch through Email Marketing
If you want to form a group of loyal customers, then email marketing is the way to go. By keeping consumers up to date with the latest cars and offers, you will form a strong connection that might just lead to more sales. If nothing else, the memory of your dealership from the emails may inspire someone to recommend you to a friend.
Ask for Customer Reviews
It’s common for people to look at customer reviews before shopping with a business these days, especially when it comes to a large purchase. For this reason, you should aim to gain a number of ratings that will ensure trust from potential buyers. To do this, ask your customers to review their experience with you once the deal is complete and make doing so as simple as possible.
Showcase Your Knowledge
When shopping for a car, most buyers want to know that their dealership is extremely knowledgeable. Otherwise, they can’t trust that they’ll be sold a great vehicle. To assure potential customers that you are a credible dealership, showcase your car knowledge by posting regular, informative content on your website and social media accounts.