Ferrari is eyeing new segments by diversifying its model line up. It wants to be a lot less predictable.
Ferrari’s marketing chief Enrico Galliera has told Autocar that the brand will be focusing on new segments in the near future. It includes Ferrari’s first SUV, which is already on track for a 2022 debut.
The Italian brand is also working on redesigning its products for the future. This design direction is evident in their recent launches. Ferrari also wants to be less predictable.
Ferrari kicked off 2019 with the introduction of two new models. The F8 Tributo replaces the 488 GTB, while the SF90 Stradale comes in as a brand new standalone model. The automaker plans to launch 3 more new cars this year, including the open-top version of the 812 Superfast (812 Spider).
“There are five launches in 2019. We are creating new segments for Ferrari to attract different customer profiles. There are a few clients who are looking for something different.
“For example, Portofino is not necessarily peak Ferrari but it’s more elegant, more comfortable. There were lots of people that wanted a Ferrari but were scared by high-performance car. He continued: “We have a saying: different Ferraris for different Ferraristas.”
Ferrari sees growth in the high-end segment, which includes the SF90 Stradale – a car that costs 25% more than the rest of the range.
Source: Autocar