Muscle Cars and Trucks reports that the average age of the Dodge Challenger buyer is lesser than that of customers who opt for the Chevrolet Camaro and Ford Mustang.
As per a recent report on Muscle Cars and Trucks, the Dodge Challenger is picked up by customers who are younger than those who prefer the Chevy Camaro and the Ford Mustang. The revelation was made by Kevin Hellman, who is the current brand manager for the Challenger brand.
In fact with the average age of the Challenger buyer being 51 years old, the Dodge muscle car has the youngest buyer in the segment. Taking a look at the larger picture, the average age of a new car buyer in the US is 53. And though 51 may not necessarily pass off as “young”, do note that this is indeed an achievement for the Challenger.
Both the Mustang and the Camaro have gone through multiple generations since their respective revivals. The Dodge, on the other hand, has stuck to its third generation form since 2008 except for the wide range of variants on offer. Regardless of the inclusion of newsmakers like the Demon, the platform has remained unchanged and the styling has received minimal tweaks so far.
A closer examination reveals that Dodge’s marketing and sales strategy seems to be gaining it the followers and customers. The brand offers generous incentives, a wide range of variants and easy financing – all of which appeal to buyers with various wallet sizes and lifestyles.
The Challenger currently occupies the second spot in the muscle cars sales chart for the first half of 2019, beating the Camaro by a massive margin. The Mustang still leads with 38,542 units in total sales during the first 6 months of the year.
Source: Muscle Cars and Trucks